Wednesday, August 26, 2009

Embracing the Client

We are in a tough economy with a growing demand for experienced healthcare workers and a steady decline of qualified personnel to satisfy this need. In this stressed-out market, clients will not tolerate issues related to personnel quality, untimely candidate submissions and most importantly, customer service. While we are spending a strenuous amount of time sourcing and recruiting potential candidates, clients are finding it easier to turn them down and scrutinize resumes more closely than ever. More and more clients are cutting back on outsourced staffing due to cost and the negative connotations often associated with staffing companies.

Clients have many vendors bombarding them with marketing pitches on a continual basis. But more often than not, customers are turning away sales calls due to negative past experiences with staffing companies delivering them inferior personnel for costly fees.

The solution to this problem is to provide personnel who not only match all qualifications according to clients' job descriptions, but who also demonstrate talent. Now, we have to personally embrace our clients and examine the key elements of their corporate culture to ensure that the candidates we submit will ultimately make a profitable impact in their daily operations and provide positive outcomes for the patients of their facilities.

With more and more hospitals and treatment centers emerging, consumers have increasing choices in healthcare. Now, a hospital's brand and reputation are more important than ever. Every patient's experience in their facilities is important to their growth, reputability and particularly, profit. We need to build trusting relationships with our clients so they may build lasting relationships with their consumers. We can do this by defining the values of their company and finding personnel who will embrace their culture and prove to be an integral role in the delivery of a superior hospital experience for which their brand strives.

Our goal should not simply be to fill a vacancy but use our experience and business intelligence to help hospitals attract new patients and keep them coming back for all healthcare issues. In turn, if we help our clients strengthen their ties with patients and expand their reputation in the community, they will want to grow a lasting relationship and rely on us to provide the majority of their outsourcing needs. We will have to deliver quality for our clients with less spending and be able to demonstrate just how much time and money they will save by outsourcing their recruiting to a company who truly understands their vision. Through a wide range of services, we will provide consistency. And we will do it efficiently, with the ultimate purpose to provide an exceptional experience for our candidates, our clients and their patients.

By: Juan Ramirez
Tri-Starr Personnel